Private beta for commercial finance brokers

Every client, introducer and supplier. One branded system.

Funding Genie is the deal sourcing system for commercial finance brokers. Your clients, introducers and asset finance suppliers each get their own portal under your brand, and you see every deal your team is working on.

  • Per-user pricing
  • No commission share
  • No long-term contract
Per-user pricingPay for the people who use it.
No commission shareYour fees stay with your firm.
No long-term contractStay because it works for you.
Built by a brokerDesigned around a working advisory firm.
What you get

One system for everyone who brings you a deal

Your site, your portals and your team's pipeline in one place, carrying your brand from first enquiry to completion.

Multi-user, with oversight for the firm owner

Add advisers to your firm and keep sight of everything they are working on. Supervisors see the whole pipeline without chasing updates.

  • A full pipeline view across every user
  • Case notes and an audit trail of who did what, and when
  • Roles and permissions built in

A branded site for your firm

Clients, introducers and suppliers see your firm, not ours. New enquiries arrive in your pipeline without retyping.

  • Your logo and colours across the site and every portal
  • Runs on your own domain, which we configure with you
  • Built-in application forms
  • Enquiry forms for your existing website that add new prospects straight into your CRM

Client portals

Give each client one place to deal with you.

  • Apply online
  • Upload documents securely
  • Track their application
  • Message their broker

Introducer portals

For accountants, solicitors and other referrers.

  • Submit referrals
  • Track each referral's progress
  • See commission and fees due

Supplier portals for asset finance

For dealers and equipment vendors who refer their customers to you.

  • Their own branded portal and shareable link
  • Refer customers who need finance
  • Upload quotes and invoices
  • Track deal progress
How deals move

Every route in leads to one pipeline

ClientsApply and upload
IntroducersSubmit referrals
SuppliersRefer customers
Your branded site Every enquiry, referral and document lands with your team
Your lender panelSourced from the lenders you choose
Firm owner oversightPipeline, case notes and audit trail across every user
Lenders

Your panel, not someone else's

Funding Genie holds a comprehensive list of lenders. You choose the ones your firm works with, and every search runs only against your list.

  1. Start from the full listBrowse the lenders already set up in Funding Genie.
  2. Select the lenders you work withYour panel reflects your own relationships and appetite.
  3. Source from your curated listEvery deal is sourced against the lenders your firm has chosen.
Finance types

Built for the whole of commercial finance

Property, asset finance, working capital and more, all in the same system and the same pipeline.

Assets and working capital

  • Asset and equipment finance
  • Business loans
  • Cash flow lending
  • Invoice finance
  • Trade finance

Property

  • Commercial mortgages
  • Bridging finance
  • Development finance

Growth and restructuring

  • Business purchase finance
  • Refinance
Why Funding Genie

How it differs from other broker platforms

Elsewhere

Some platforms specialise in property finance alone.

Funding Genie

Asset, working capital, property, business purchase and refinance in one pipeline.

Elsewhere

Some platforms take a share of your commission on top of a monthly fee.

Funding Genie

Per-user pricing and no share of your commission.

Elsewhere

Some platforms require a 12-month contract.

Funding Genie

No long-term contract.

Elsewhere

Introducers and suppliers often sit outside the system, in emails and spreadsheets.

Funding Genie

Dedicated introducer and supplier portals, under your brand.

Why I built it

I wanted a system that was easy to use, whilst also allowing me to grow and manage my business efficiently. Funding Genie is that system.

Neel Shah Founder, Funding Genie, and Director, Cogent Finance
Private beta

Request early access

Funding Genie is in private beta. Tell us about your firm and we will be in touch about joining the next intake.

  • Per-user pricing
  • No commission share
  • No long-term contract

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